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IP and Market Strategy

Learn the fundamentals of IP and market strategy

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Course overview

Delivered online in five x three hour training sessions, the IP and Market Strategy course is designed to equip participants from any background with the IP and market assessment skills to design winning business strategies.

Topics covered

Two Column Block
Types of IP rights

Types of IP rights

Different types of intellectual property rights (IPRs)

Benefits and pitfalls of IP landscaping

Benefits and pitfalls of IP landscaping

Understanding the benefits and pitfalls of IP landscaping

IP landscape creation

IP landscape creation

Tools and methods to create IP landscapes

Freedom to operate

Freedom to operate

Methods to assess it and approaches to obtain it

Market research

Market research

Conducting impactful market research to inform strategy

Validation, deal-making and partnerships

Validation, deal-making and partnerships

Building trust and value through strategic collaboration

Sector case studies

Sector case studies

Creating and implementing successful market strategies

Agenda

IP and Market Strategy
Day Topic
Monday Landscaping
Tuesday Freedom to operate
Wednesday Ensuring FTO and secondary market research
Thursday Formulating and implementing strategy 1
Friday Formulating and implementing strategy 2

Who should attend?

  • Technology Transfer Managers
  • Research and innovation officers
  • Industrial engagement liaisons
  • Business development officers
  • Staff of industrial R & D offices
  • Innovation champions
  • Research entrepreneurs
  • Corporate IP managers
  • SME directors and managers.

What’s included?

  • 15 hours of interactive online teaching across five days
  • Access to slides and reference materials (electronic or otherwise) via our online learning platform, Oxentia Enhance
  • An Oxentia certificate of completion
  • 15 Continuing Education points accredited by the Alliance of Technology Transfer Professionals (ATTP)

Online delivery

Training sessions are three hours every day for five days (Monday  – Friday).

We will be using Zoom to deliver the course, with a combination of dedicated training time and break-out groups. To attend the course, you will be access to the following:

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone – built-in or USB plug-in or wireless Bluetooth
  • A webcam or HD webcam – built-in or USB plug-in
  • Or, a HD cam or HD camcorder with video capture card

You can find Zoom’s full system requirements here. Please check that your organisations IT setup allows the use of Zoom.

Partners: TransferAllianz e.V.

Accreditation and Certification

This course is accredited by the Alliance of Technology Transfer Professionals (ATTP) to provide 15 Continuing Education points which can be used when applying for professional recognition as a Registered Technology Transfer Professional (RTTP).

Meet the trainer

Responsive Timeline and Testimonials
Dr Bruno Reynolds

"I'm excited to share practical tips for making smart, strategic moves and dive into IP essentials and partnership-building to help you navigate the market with clarity and confidence!"

Dr Bruno Reynolds

Managing Consultant

Oxentia Ltd.