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Route to Market Support

Determining the best market entry route for your new products and services 

Expected benefits

  • Identify new revenue streams 
  • Diversify product portfolio into new application areas 
  • Identify out-of-domain applications for core technologies  
  • Develop new partnerships 
  • Hedge against technology and market trends 

Challenges

  • Understanding downstream channels and end user markets
  • Building a comprehensive picture of the technology landscape
  • Benchmarking against competitors and emerging technologies
  • Visibility of regulatory and compliance standards across markets and territories